Architected org-wide LLM-driven content governance at Block, restructuring style guidance as machine-readable logic deployed across all product lines.

Built a unified taxonomy for Autodesk Construction Cloud, reconciling terminology standards across 5 acquired products into a single source-of-truth vocabulary.

Created award-winning educational games for the Elevate app and piloted research and content for the Balance meditation app.

Author of articles and talks on content design with a background in teaching and publishing.

Tools

Figma · GitHub · LLM-native workflows

Practices

Information architecture · Taxonomy & ontology · Content-as-code · AI prompting & governance

• Architected an LLM-driven content governance system — restructuring style guidance as machine-readable logic and deploying it across Square, Cash, Tidal, Afterpay, and Proto to generate, refine, and flag copy org-wide
• Standardized accounting terminology for Square Reports and helped launch Square Order Guide
• Led content design for the Tidal music streaming app and the launch of Tidal Upload

• Architected a unified taxonomy for Autodesk Construction Cloud, reconciling terminology standards across 5 acquired products into a single source-of-truth vocabulary that enabled product launches across the portfolio
• Unified content standards across an 8-person team by establishing style guides, planning processes, and UX writing standards

• Implemented full content design processes for feature development and launches, including support for 10 product designers
• Standardized content quality by establishing style guides, design system contributions, and UX writing standards

• Led research and development of high-quality educational content for the award-winning Elevate and Balance apps
• Managed a team of 4, along with 12+ contractors, to continually release and improve content
• Implemented data analysis for content efficacy, improving the overall quality of content throughout the Elevate app