Senior content designer and strategist with 10+ years shaping product experiences across fintech, construction, education, music streaming, and AI-powered tools. Specializes in turning complex systems into clear user experiences through UX writing, information architecture, taxonomy, content standards, and scalable content operations.

Experienced leading 0-to-1 launches, unifying product language across multi-product ecosystems, and partnering with design, product, engineering, research, and brand teams.

Core skills

UX writing · Content design · Information architecture · Taxonomy · Naming · Product terminology · Design systems · Content standards · Content strategy · Localization · Onboarding · 0-to-1 launches

Tools & systems

Figma · GitHub · Content-as-code · AI content governance · Prompt and model behavior design · LLM-native workflows

• Led content design across Square, Tidal, and AI-enabled product surfaces, shaping onboarding flows, product terminology, UI copy, content frameworks, and launch narratives across multiple product lines
• Architected an LLM-driven content governance system, restructuring style guidance as machine-readable logic deployed across Square, Cash, Tidal, Afterpay, and Proto to generate, refine, and flag copy org-wide
• Led content design for Tidal Upload, defining naming, onboarding, and content frameworks for a 0-to-1 artist publishing feature
• Standardized accounting and reporting terminology for Square Reports, creating clearer labels, tooltips, and semantic content patterns for use across Square AI, agentic workflows, APIs, and custom reports

• Architected a unified taxonomy for Autodesk Construction Cloud, reconciling terminology standards across 5 acquired products into a single source-of-truth vocabulary that enabled product launches across the portfolio
• Unified content standards across an 8-person team by establishing style guides, engagment models, planning processes, and UX writing standards

• Implemented full content design processes for feature development and launches, including support for 10 product designers
• Standardized content quality by establishing style guides, design system contributions, and UX writing standards

• Led research and development of high-quality educational content for the award-winning Elevate and Balance apps
• Managed a team of 4, along with 12+ contractors, to continually release and improve content
• Implemented data analysis for content efficacy, improving the overall quality of content throughout the Elevate app

• Spoke at Figma Config on content strategy for designers
• Taught American literature and composition at the University of Rochester
• Research editor, Encyclopedia Britannica